Does the Northstar fee include advertising spend?
No. Advertising fees and media spend are separate unless a proposal explicitly says otherwise.
Northstar / 04 / Connect paid demand
Google and Meta Ads
Northstar connects google and meta ads to the wider customer journey. Connect paid campaigns to focused messages, useful landing pages, conversion tracking, and lead-quality feedback.
FOUNDER-LED / GROWTH SYSTEMS / UNITED STATESCustomer problem / 01
A more accountable paid-acquisition path in which campaign, destination, measurement, and follow-up support the same objective.
Advertising becomes difficult to evaluate when campaign structure, ad message, landing experience, conversion tracking, and lead feedback are managed as separate tasks.
Problem → Outcome
Northstar approach / 02
Start with the decision the customer needs to make.
- Review the account, offer, audience or keyword intent, conversion definitions, and available lead-quality signals.
- Align campaign structure and ad messaging with focused landing-page experiences.
- Configure meaningful conversion tracking before using platform-reported results to guide decisions.
- Monitor budget, search or audience quality, landing behavior, and downstream lead feedback together.
Potential deliverables
- Account and campaign review
- Campaign, audience, and keyword structure
- Ad-message and landing-page alignment
- Campaign landing pages when in scope
- Conversion tracking and attribution setup
- Lead-quality feedback process
- Budget monitoring, reporting, and ongoing optimization
Strategy → Execution
Measurement and fit / 03
Measure meaningful movement.
- Qualified lead and booking conversions
- Cost per qualified lead
- Landing-page conversion actions
- Search-term or audience relevance
- Lead-quality feedback by campaign
Ideal use cases
- A business with measurable demand and a clear service offer
- Existing campaigns with weak tracking or landing-page alignment
- A team that can respond promptly to qualified inquiries
- A broader engagement that connects ads with CRM and reporting
What is not included
- Advertising spend, which is paid directly to the platform
- Guaranteed platform approval, lead volume, ROAS, or revenue
- Organic social-media management
- Content filming or video production
- Campaigns launched without an adequate landing page and tracking plan
Signals / Not guarantees
Pricing context / 04
Scope follows the actual problem.
Advertising fees and advertising spend are separate. Management may be included in a scoped Growth System Build or an ongoing partnership starting at $750/month. Platform approval and performance are not guaranteed.
Clear starting points
Frequently asked / 05
Questions about Google and Meta Ads.
Can Northstar guarantee ad performance?
No. Performance depends on the offer, market, competition, budget, platform approval, landing experience, sales response, and execution.
Does Northstar manage organic social media or filming?
No. Northstar does not offer organic social-media management, content filming, or video production.
Related services
Clarity before commitment
Start a nonbinding conversation
Build a google and meta ads plan around the real constraint.
Email a short overview of your business, website, and primary goal. A consultation is nonbinding, does not establish a client relationship, and does not create a paid engagement.
About Your Goal↗Schedule a consultation